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Biba F. Pédron
Maximize Your Networking Results
How to Maximize the Benefits of a Networking Event? by Biba F. Pedron
Everyone needs to network: entrepreneurs, small business owners, job seekers!But does everyone maximize the benefits of networking?
The purpose of networking is to build relationships so you will get leads from someone you know, or from someone who knows someone you know. When you attend a networking event the purpose is to meet business people from various industries to get exposure.
What networking is not?
Networking is not a numbers game; you need to focus on quality and not on quantity. Some people think that they had a successful event when they have collected 30, 40 or more business cards, but they are missing the real point. How many of these 30 or 40 people will you be able to follow-up? How many of these 30 or 40 will follow-up with you? What is the purpose to collect a huge number of business cards that will end up in a shoe-box on one of your shelves?
Networking is not a place to sell. You have to be prepared to give your elevator pitch to introduce yourself, not give a sales pitch. If you attend an event expecting to find a client to close a sale right away, chances are you will be very disappointed. Furthermore the other attendees might not appreciate your attitude.
What networking is?
Networking is more than just shaking hands and collecting business cards.
It is about building relationships and being committed to help other business professionals.
It is about the quality of your contacts and not the amount of your contacts.
It is about consistency. The best is to belong to two or three groups, attend their events regularly, get to know the other members, and in exchange they will get to know you and trust you. When you see the same people over and over you develop a strong and relationship with them. The benefit of building relationships with a committed group of people will result in new leads for your business.
It is about patience. The benefit will not appear overnight, and this is why you need to follow up with your contacts. Networking is like dating, one meeting is not enough to know someone. It will probably take some time, some meetings, some lunches or some drinks before you really start doing business together.
Here are some tips on how to maximize the benefits of a networking event.
Be prepared when you attend a networking event. Know your goals. Are you looking for leads, partners, new clients, services?
* Bring your business cards and a pen to take notes on the back of the cards you receive.
* Have an effective 15 to 30 second elevator pitch. Learn how to sell yourself before your services or products. People want to hear about you first and when they know you and trust you, they will buy your services or refer you to someone else.
* Have a brochure and/or a web site. Some people will probably want to hear more about your business later, so give them the opportunity to get the information they are looking for.
* Meet people, ask about their business or services. Be curious and ask about them. people love to speak about themselves, so ask questions and listen to their answers.
* Be a problem solver. people will be more interested in you if you tell them how you can solve their problem instead of just hearing your story.
* Go to people; don’t wait for them to come to you. Some people are very shy, they will be very happy if you make the first move.
* Go to events with a friend, a colleague, a client, and introduce people to each other.
* Send a thank you note or email to your new contacts. Thank them for their time and reintroduce yourself in a few lines. They met lots of people during the event and your business card doesn’t say everything about you. So it is good to reinforce your introduction.
* Give them the link to your web site. Tell them about your newsletter, if you have one. This is the best way to stay in touch on a regular basis.
* Schedule follow-up meetings with the people you had a good connection with, or if you think that you can help each other.
* Do it again and again. You will see that networking can expand your contacts, which will definitely help grow your business.
(c) 2005 Biba F. Pédron
Biba F. Pédron, is a marketing consultant, founder of Biba4Network, that specializes in Networking for small business owners in the greater New York area. With her program "The Power of Networking" Biba helps entrepreneurs to maximize their networking results so that they can grow their businesses faster.
Biba is the author of "Start Your Dream Business Today! The Proven 11 Steps to Start and Grow Your Own Business". http://www.startyourdreambusinesstoday.comFor more information or to receive free tips like this one, please visit http://www.biba4network.com
How to Introduce Your Business in 60 Seconds or Less
by Biba F. Pédron
As a small business owner, we have various marketing options to promote our business: advertising, telemarketing, direct mail. But my favorite is definitely networking. First, it is the most low cost marketing tool and second it is a way to build long-term relationships with people. If advertising can give you a great result in one shot, networking will bring you more in the long run.
Since 2003, when I started Biba4Network, I organized many business networking events, which were a great opportunity for me to meet a tremendous amount of people, make deals, get clients, make friends and learn from others entrepreneurs.
During those events I also noticed that a significant number of people had great products or services but just didn’t know how to present them. And as a result were not able to attract the clients they were looking for.
One of the keys to networking is to be able to introduce yourself and your business in 30 to 60 seconds or less, in one or two sentences, in a very concise way. In other words, you need to have a very efficient elevator pitch. You should be ready to deliver your elevator pitch in the blink of an eye at a moment’s notice.
But what is an elevator pitch?
An elevator pitch is a short presentation that introduces you and your business’mission- and makes you memorable. It focuses on the benefits you provide- and can be delivered in 30-60 seconds or less, even in an elevator, hence the name.
If you are passionate, excited and eager to create and manage your own business, then you should be able to describe, in one or two brief and concise sentences, exactly what you do, why your offering is the best in the marketplace, and in effect, why the person should buy from you.
The best way to develop your elevator pitch is to summarize or list the most enticing, exciting and valuable benefits that your customers will get when they use your products and services.How can your products and services solve problems or meet needs?
An effective elevator pitch makes a lasting impression, demonstrates your professionalism and allows you to position yourself with your target customers.
Remember that your clients’s main concern is: “What benefits will I receive when I buy your product or service?” So when you prepare your elevator pitch always make sure that your audience need to answer this question “What's In It for Me?”.
People are always more interested in how you can help them than in what you do or how they can help you.
Consider these points when you develop your elevator pitch:
1/ Write down the “deliverables”- the products, services and features that you provide. Then, analyze your offering and put yourself in your customers’ shoes. What good things will they get or what good things will happen to them when they make a purchase?
2/ Be specific. Use numbers and statistics when you can. For example, double your revenue in less than 12 months, achieve a 30% increase over last year, lose 20 pounds in 10 weeks, triple your number of subscribers in 5 days or less. People are driven by numbers because they add a sense of credibility to a claim. Numbers also generate curiosity and anxiety, another useful tool that motivates people to make a purchase.
3/ Never reveal your entire story in your elevator pitch. Highlight the main benefits your products and/or services provide, which will encourage people to ask questions and start the conversation.
4/ Create a tagline that will grab your listener’s attention and force him/her to stop what he/she is doing and listen to you. The most effective openers leave the audience seeking additional information. Compare your elevator pitch to the cover of your favorite magazine. Most likely, you’ll find the titles of the key stories in that issue. If the titles don’t grab your attention and raise your curiosity quickly, then you probably won’t buy that issue.
5/ Practice your elevator pitch to the point where you can recite the language with perfect ease, great confidence and clarity and total poise immediately. It is extremely important that you feel totally comfortable whenever you deliver your elevator pitch. Learn it; practice it; master it; but never read it. Your delivery must be very smooth and totally fluid. Continually practice your elevator pitch in front of the mirror and before your friends until your Pitch becomes part of you.
So do you have a better idea? Are you ready to write your elevator pitch? Try this the next time you describe what you do. Choose your words. Hook your listener. Make them ask questions. Make them want to meet with you and buy your products and services.
Still having trouble writing your elevator pitch? You’re definitely not the only one. The good news is-I’ve developed a 5 Step Program that will help you to not only create your effective elevator pitch- but also redesign your business card so that it will be unique and memorable. Choose the best networking group for your business, create a follow-up system and create strategic alliances to maximize your networking results and boost your bsuiness.
Stop wasting your time attending every events and start growing your business with networking. Learn more about "The Power of Networking System".
It is everything you need to maximize your networking results. http://www.biba4network.com.
Biba4Network Mixer - Networking, Fashion & Fun
Don't miss our next Mixer on Monday, August 28th, 2006 for a Fun, interactive networking evening.
Enjoy a fabulous night while you build your business, gain the knowledge to dress with confidence and meet new people, featuring Jennifer Hinshaw , Fashion Consultant, DoncasterNever find yourself with nothing to wear....learn how to optimize your wardrobe and gain closet confidence! Enter to win a Free wardrobe consultation!Come network with us! We want to learn about you and discover how we can support you and your objectives.
This is a great opportunity to make new quality business contacts and make new friends.
See what people are saying about our events - Click hereDate: 08/28/06 - MondayTime: 6.30PM to 8.30PMPlace: Doncaster's Studio 145 West 57th Street, 20th Fl, NY Cost: VIP Members Free - Networkers Members $10 -Non-members $30 (Includes drinks and light refreshment + list of attendees with info about their business)RSVP NOW
FREE Teleclass - Do You Want to Create a Powerful COMPANY or CAREER in Just 90 Days? - With Stefan Doering- Best Coaches, Inc.™Define your UnReasonable goal.Learn to create a clear and powerful plan for achieving unreasonable success towards your highest desires by achieving far beyond what is considered resonable.Shyrocket your business creating a powerful 90-day game plan, and Determine exactly where to start.Date: 08/23/06 - WednesdayTime: noon to 1.00PM (New York Time)Place: on the phoneCost: FreeRSVP NOW
FREE Workshop "Start Your Dream Business Today!*Do you have a business idea, but are unsure how to get started?*Do you already own a business, but have not yet achieved the results or success you were hoping for? If this sounds like you then now is the perfect time to read my attend our Free Workshop : "Start Your Dream Business Today! The Proven 11 Steps to Start and Grow Your Own Business
"Start Your Dream Business Today!" is a simple yet informative and easy to follow step-by-step guide to everything a new entrepreneur should know when starting a business.
Listen to my 60 minutes workshop completely FREE for YOU, to learn how to start and grow your business. I will review the checklist of EVERYTHING you NEED to know BEFORE you start.
Because a good idea is not enough to start a business! RSVP NOW -
